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Chow420 Sets its Sights on Solving the Trust and Safety Problem in the Hemp CBD Market with Blockchain Technology

Chow420 Sets its Sights on Solving the Trust and Safety Problem in the Hemp CBD Market with Blockchain Technology


Startup, Chow420 is taking the market by storm.  After concluding a successful raise of $1 million in seed funding, the company has built arguably the first blockchain-powered ecosystem to simplify and facilitate trade amongst all stakeholders in the hemp industry. Unlike pharmaceuticals, it is incredibly difficult to create a consistent cannabis product as small changes in the growing process affect the nature of the plant and the final product. Another challenge is the lack of FDA regulation which has led to opportunistic actors taking advantage of the fast-growing, but relatively under-developed market, at the expense of consumer safety. Chow420 is solving these challenges, head-on, by building a first-of-its-kind certification standard on the Binance blockchain network.

Last year, Chow420 completed their smart online marketplace, onboarding more than 500 companies like Hempbase, Windy Hill Hemp, Koi, and Absolute Nature CBD, who produce high-quality products. “Chow420 has turned out to be one of the best business decisions we have made,” shared Windy Hill Hemp President, Kristy Redmon, “With Chow’s online age-verification and automated state compliance, we are assured that 100% of our customers are of legal age and that we are meeting all state regulations. Chow even provides real-time sales tax calculations, which is no small feat given Colorado’s complex multi-jurisdictional tax requirements,” added Kristy. In combination with their automated dispensaries launching in malls this Fall, Chow420 is bringing trust, compliance, and convenience to the highly unregulated and oversaturated CBD industry that is predicted to be worth $20B by 2024 (Forbes, 2019).  “Our goal is to provide the industry with a robust offering that uses blockchain and a combination of physical and online tools to promote best practices in the manufacturing, testing, and retail segments of the Hemp Industry” shared Chow420 CEO & Cofounder, David Obasiolu.

Using blockchain technology, Chow420 aims to provide unique digital identities to certified products by creating verifiable, unforgeable records. Chow420’s verification protocols check the veracity of COAs (certificates of analysis) against the databases of testing laboratories and communicate discrepancies to relevant parties.  Successful outcomes are then embedded on the Binance network to reinforce customer trust, verify the source products, and enforce the accuracy of product labels for all listed products on Chow420.

Chow420 will also be launching their Chow Pods this Fall. These fully automated, zero-contact dispensaries with electronic age verification will allow customers to purchase products with just their smartphone.  Chow420 will be launching their automated stores and kiosks in 7 locations this fall after signing a deal with major mall real estate companies, Simon Property Group and PREIT. The locations are as follows:

  1. Mall at Prince George – Hyattsville, MD
  2. Cumberland Mall – Vineland, NJ
  3. Philadelphia Mills Mall – Philadelphia, PA
  4. Quakerbridge Mall – Lawrenceville, NJ
  5. Lehigh Valley Mall – Fullerton, PA
  6. Smith Haven Mall – Lake Grove, NY
  7. Mills at Jersey Gardens – Elizabeth, NJ

To support Chow420’s ambitious blockchain technology and retail expansion efforts, a second round of fundraising has resumed on the StartEngine crowdfunding platform. Backed by over 2,000 investors, the company has positioned itself as a smart ecosystem made up of fully automated dispensaries and an online marketplace that seamlessly connects retailers with customers in the most compliant and transparent way.